Camel’s “The Hump” Series


Havas Worldwide leveraged Break’s global network of film crews for a new video series they created for their client Camel cigarettes. Each concept features an interesting artist from a different part of the world, making our global production model a perfect fit. To date, we’ve done 3 videos featuring artists in Poland, The Netherlands and London and will be featuring additional artists in Croatia and England in the coming months. The videos will launch one by one, and will be featured on a microsite called The Hump. We will continue to add the videos as they launch.
The first video features Floppotron, an innovative musician from Krakow, Poland who creates amazing electronic music using floppy disk drives: